Accenture gillette back away from tiger woods
Two economic professors say woods' top five sponsors (accenture, nike, gillette, electronic arts and gatorade) lost 2-3 percent of their aggregate market value after the car crash that started the media frenzy. I walked past a big billboard accenture ad with tiger woods so i wonder if gillette will remain with tiger or not and will others of a similar nature shy away from him indefinitely not too sure about that. Now, as the nfl deals with a major crisis and two of its biggest stars have seen their brands collapse, fortune looks back at rice and 11 other big-name athletes who lost endorsement deals due to scandal tiger woods tiger woods's fall gillette, accenture, at&t. The global consulting firm accenture ltd has ended its relationship with tiger woods accenture cuts ties with tiger woods another major woods sponsor pulled away this weekend on saturday, gillette said it won't air advertisements featuring woods or include him in public.
Accenture ends tiger woods sponsorship accenture ends tiger woods sponsorship if woods had acknowledged mistakes and said he would be back in a month, accenture might be able to ride it out another major woods sponsor pulled away this weekend on saturday, gillette. 'the normal tiger' woods is back four years ago this thanksgiving, tiger woods' wife the number of known mistresses was up to 14 he lost endorsements with nike, gatorade, gillette and accenture the latter alone earning him between $10 million and $15 million a year. Accenture ends tiger woods sponsorship deal accenture has ended its sponsorship of the company is the second key sponsor of woods to pull away gillette said on saturday that it is limiting his marketing role and at&t saying it is gillette 'limiting' woods' role. Tiger woods: complete timeline of tiger's journey between pga general motors, accenture, gillette and gatorade woods later checked himself into a 45-day therapy program to address his personal injuries and inconsistency on the course led tiger to go back on sabbatical during the.
Accenture plc said on sunday that it will end its sponsorship of tiger woods, the second major sponsor to withdraw from the golf star amid headlines about domestic turmoil. Tag heuer is the latest sponsor shy away from tiger woods, saying it won't use the golfer's image for the forseeable future. Accenture dumps tiger woods as other sponsors back away by michael s james unlike accenture, however, neither gillette nor at&t so explicitly suggested its accenture and tiger woods have had a very successful sponsorship arrangement and his achievements on the golf course have.
Tiger woods has seen four companies - gillette, accenture, at&t, and gatorade - drop their endorsement deals with him can tiger woods turn his golf game - and his business image - around in 2011. Risks and rewards of celebrity endorsements by anita elberse this is probably where the partnership between accenture and tiger woods went south gillette limits tiger woods' role in marketing more opinion. Meanwhile tiger woods is still not talking as corporate sponsors accenture and gillette back away from him to varying degrees tiger woods once bullet-proof image is now taking on the look of swiss cheese. Accenture ends relationship with tiger woods ilaina jonas woods had appeared in accenture's razor maker gillette's statement that is would limit the role of the no 1 golfer in the world in its marketing and woods' own decision to step away from golf in order to repair.
Accenture gillette back away from tiger woods
Accenture ends relationship with tiger woods razor maker gillette's statement that is would limit the role of the no 1 golfer in the world in its marketing and woods' own decision to step away from golf in order to repair his life tiger woods, accenture, gillette.
Accenture marks 1st sponsor to cut ties with tiger woods dec 14 is there precedent for tiger woods to have to pay back his endorsement money what is the subject of the sentence (hint: its not tiger woods) accenture might end up not being the first exactly, but rather the only 0. Gillette first major sponsor to drop its tiger woods ads gillette became the first major sponsor to distance itself from tiger woods bloomberg news reported that woods' image was removed friday from the web site home page for accenture. (davis, ca) shareholders of nike, gatorade and other tiger woods sponsors lost a collective $5 to $12 billion in the wake.
Accenture's connection to tiger woods may be moving from the asset to the liability column should firms tie so much of their branding in with a celebrity. Nike's decision to stand firmly beside tiger woods while others like accenture and gillette move away should come as no surprise unlike woods's tie-up with accenture, which comes in the form of a comprehensive advertising campaign, nike's deal with the world number one pretty much. But he lost top endorsements from companies such as accenture llp and at&t inc 2010 we support tiger and his family as he returns to competitive golf, the ad addresses his time away from the game using the powerful in the commercial, tiger woods does not speak and barely blinks. Quantifying tiger wood's digital trail which brings us back to tiger nearly a third of all front-page search results against the term accenture remind the world of the tiger woods controversy ditto for gillette.